Informatica has several products focused on data integration. However, Informatica PowerCenter is the flagship product in the portfolio. It has become so popular that Informatica PowerCenter has now become synonymous with Informatica. So whenever I use Informatica on the blog now, it essentially means Informatica PowerCenter. Informatica is a data integration tool based on ETL architecture. It provides data integration software and services for various businesses, industries and government organizations including telecommunication, healthcare, financial and insurance services.